Softwalk: March 1981 (spec coll) - Women in Microcomputing
Profile of Ellen Lapham, who founded a company to build musical keyboard synths for the apple called Syntauri and is listed on the PCC website
Profile of Rilla Reynolds, humanities major turned computer operator turned Comp Sci degree recipient turned programmer at Apple, also CPSR Palo Alto member so Terry probably knows her
"Reynolds has a theory about why Apple Computer Inc. and the people who comprise it are successful; it's one of the reasons she enjoys working there so much: "It's play," she declares, "almost everyone here is playiing." Not role-playing or game-playing in the sense psychologists like to use it,but simple, joyful, having-fun play. Someone else at Apple cited Steve Jobs as having the philosophy that when your work's no longer fun, it's time to move on" (8).
"They're all superstars in my mind, and each has contribnuted to Apple's success. It's great." The man who hired many of the superstars adds, "That's why I sleep well!"
"But it isn't only the women at Apple that are superstars; it's the men too. I don't think of the women as different from the men in business, and they aren't treated differently."
"At Apple, those kinds of things aren't important. People have abilities and desires as a manager you must provide what each person needs to make the most of those abilities."
"It is fascinating and delightful that this same strong personal identity leads to an equally strong sense of themselves as women; and these eight very capable businesspeople are among the most feminine women you could ever hope to meet" (4).
Profile of Jo Kellner, Hotline person
"Apple is human-oriented; we're free to be individuals. And that freedom breeds creativity. I can see it in Charlie's work," (Jo Kellner)
Hotline FAQ - "It's not a moneymaker," says Kellner; '"it isn';t intended to be. It's information we want disseminated. The book isn't even copyrighted."
What was the motivation of this issue? What is the cultural moment in which it was produced? How did people react? Ellen Lapham may be able to speak to this.
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